The overall objective of ASUD programme in Colombia is to reinforce national and local governments as well as relevant stakeholders for improving urban planning and urban policies for achieving sustainable urban development. Particularly, the objective of the project in Santa Marta is to articulate strategies for sustainable urban development, supporting the management of the city and the implementation of District Development Plan, working specifically on public finance, land management, a new public management model, and a public campaign to recover citizen ownership and confidence on public institutions, based on a UN-HABITAT's global campaign “I am a city changer”. The project will provide special emphasis on bringing national and international best urban practices and UN-HABITAT expertise worldwide to the city. <?xml:namespace>
Particularly, the following outputs and activities will be prioritized:
a) Land Use Plan (POT) duly reviewed: The project will support the adjustment of the Land Use Plan (POT) and the design and revision of partial plans
b) Master Plan designed and approved: The project will design a long term vision of the city to be established in a “Master City Plan”.
c) Campaign of urban culture and citizen mobilization prepared and implemented: UN-HABITAT's worldwide campaign “I am a city changer" will be designed and implemented in the city with the support of private sector, media, academia and civil society, and recognized personalities from the city to generate public awareness on: the role of citizens in promoting developmental gains for the city, the role of private sector in contributing to a new city outlook actively participating in local urban development, the role of academia, think tanks and other relevant stakeholders to actively participate in the design and implementation of a new and inclusive urban development model for the city.
